DRY YOUR EYE

60 SECOND FILM 

The Streets - Dry Your Eyes

'YA MAMA' vs 'UNFINISHED SYMPATHY' Key Words

NATURALISTIC MISE-EN-SCENE

This is a realistic style that appears natural and recognisable to viewers, not the oppose versions of fantastical or theatrical mise-en-scene. the objects and world flow the law of nature and society and the elements of mise-ene-scene all have a logical relation. 

LINEAR NARRATIVE

These are stories presented in a logical manner by telling what happens from one point in the story to another without the introduction of flashbacks or flash-forwards and returning to the present. Story including characters, setting, climax, plot and resolution.

NARRATIVE DISRUPTION

A disruptive moment within a film, when all points turn afterwards. 

NATURALISTIC 'UNFINISHED SYMPATHY' VS NON-REALISTIC 'YA MAMA' 

'Unfinished Sympathy' is a naturalistic video, this is because the world surrounding, characters and all objects within the video are logical and recognisable. As Shara Nelson walks down the street there are no abstract characters or abrupt things happening, they're are typical parents and children walking down the path. The video is filmed in LA, not the glamourized areas is it just a street which they have felt is fitting. There is no real staging to this video, it is a very casual video and could be misunderstood for anyone walking down the street.

Whereas 'Ya Mama' seems very theatrical staging, there is clearly set ups for this video. Within 'Ya Mama' there are many small signs of which show the thought and staging into the mise-en-scene. One of which is the sign within the police station suggesting mugshots with the title 'problem people' above typically this is a very simple working and wouldn't be used with referring to criminals. This shows the lack of professionality with the people of the town, the most wanted people there are just being described as a 'problem'. Even the outside of the actual station, you would expect them to be a highly professional building due to its such high authority – when in reality the outside of the building is spelt with ‘POLIS STAZION’.

IS 'YA MAMA' A LINEAR NARRATIVE AND WHY IS 'UNFINISHED SYMPATHY' NON-LINEAR 

I believe 'Ya Mama' is a linear narrative this is due to it telling an actual story. Although the story may be an abstract one of which, it still contains a plot and a steady progression as the video continues. The definition of a linear narrative is one of which stories are in a logical manner and when watching Fatboy Slims 'Ya Mama' there is clearly a flowing order of events; such as he gets the cassette through the post and after this the story evolves as the music sends them all into uncontrollable dance and so they expose it to the whole of the market, influencing all. Fatboy Slim's video contains characters and its very own plot- the music. Also, a resolution which in this case is when they all get taken by the police and taken to the station. This resolves the issue as it stops the music and so the market and community can continue back to their regular routine. 

On the other hand, Massive Attack's 'Unfinished Sympathy' doesn't necessarily have it's own story to it and so it is called a non-linear video. The whole concept of this video doesn't have a direct storyline to it. Massive Attack's video does show some background stories, with deeper meanings, though in reality there is no exact clear story. If you look into it more you could identify satires such as the man on the skateboard - overall Massive Attack's video doesn't show this story.

AT WHAT POINT IN 'YA MAMA' IS THERE A NARRATIVE DISRUPTION 

Within Fatboy Slim's video there is a clear narrative disruption, this disruption sets the whole scene and concept for the length of the music video. The video starts with the man painting pottery in his kitchen watching the 1940s created kids tv programme ‘Tom and Jerry’. This is a destructive tv programme as the two characters constantly fight each other, this could be used to foreshadow the carnage that is soon to occur. After this scene the post man arrives – at this moment it’s exact lead up to the narrative disruption. As he hands the parcel and the moment the cassette is played the equilibrium is changed, they all turn into uncontrollable dancing one by one in the household by the powerful, overwhelming music. They then continue to distribute the song by spreading it to the whole market – making everyone to ‘push the tempo’. Without this we would assume he would have carried on painting the ornaments watching the tv, but now from that one moves the whole market has been possessed-like from the one song. 

Massive Attack - Unfinished Sympathy

Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer

Music videos are typically a form of media to enhance the artists views and also prompt their image as a whole. These allow the artists a way to reflect their passion of their songs and creativity through different form due to there being visual provided to the audience.

Massive Attacks "Unfinished Sympathy" which was released I February 1991 and within the song there is a frequent occurrence and motif of heartbreak. The guest singer in the video, Shara Nelson, expresses a relationship of which she clearly has loved someone more than they loved her in return. In the video she is wearing full black long clothing, this colour typically is connotated with mourning. This could emphasis the mourning of her past relationship, this is also hinted by the lyrics of  "he's got my mind and body aching" suggesting she can't get the idea of their relationship out of her head; it is constantly dragging her down. Throughout the video there are many things included in the background that would distract anyone, however Shara Nelson in the foreground takes no notice and is oblivious to it all. Trolleys just positioned in the middle of the pavement, people trying to distribute leaflet, even drinkers on the streets. Drinking alcohol from brown bags in the daytime isn't anything new to some places, they drink through these as they hope police officers are less likely to question asking - what is in the bag. Additionally, behind the lead singer there is a disabled man riding on a skateboard, this is something you wouldn't expect, the camera tracks in and out of him showing him left alone and abandoned. This catches your eyes as we would typically expect him to be using a wheelchair, the would be due to areas such as the NHS which us in the UK are very familiar with. All of these aspects combined reflect the deprived Los Angeles, not the glamourized version of LA of which many connotate when referenced the idea of this city within the state of California.

Massive Attack are a band which typically create serious style music videos, their videos are of a real style the polar opposite of artists such as Bruno Mars whose videos are aimed at flashing cash and faking reality.This music video may seem very straight forward, but the underlying meaning shows Massive Attack to take situations seriously. This is shown as the video is clearly very though out, to be able to complete this all in one shot and for no mistakes to occur for 5 minutes 20 shows that everything was very organised and in the correct position. This shows Massive Attack must care about their appearance through music videos, unlike Fat Boy Slim; who has no input or care when it comes to his own music videos

Going back to the beginning of the video, the first seconds exhibit two Chinese stress balls. This shot is then zoomed out with a gang of around 9 members, this group appears intimidating due to positioning of them and the camera and also the mise-en-scene used. By combining these scenes throws the audience off as undoubtedly stress balls are for relieving, however in "Unfinished Sympathy" this is juxtaposed as the members appears to be holding the ball, and obviously these two wouldn't be typically paired together. These present non-diegetic sound as they hit together producing a clinking metallic noise. This music video taken in one shot therefore meaning no editing took place. This means as they exit from the scene following the gang members the flow to the main character which is singing about her heartbreak. As this transition is put across the camera turns to a graffiti covered buildings and grimey streets. Covered end to end with rubbish. Then, a young boy is shown... dressed in a cap, bomber jacket playing casually with a toy gun on the streets. The guns aimed at camera, this shows they are normalising these sort of actions within society, showing the disregard and symbolising it is the normal at the time within that area of Los Angeles especially; the video was filmed from streets of South New Hampshire Avenue all the way to West Pico Boulevard. All along these lanes people are loitering reflecting the constant struggle of social deprivation.

Around 4 minutes into the video there are clearly people on the streets vandalising and being destructive to their neighborhood, throwing what appears to be fruit or vegtables from a shop. This could possibly be onto cars, they are doing this willingly showing the lack of consideration of the area. Openly destroying their neighbourhood. At this point in the video Shara Nelson is shown from the back, the camera has  moved to be tracking her from behind, following her footstep as she carries on down the path as her last lyrics sung was "I'm missing every part". Throughout the scenes in the music video, Shara Nelson directly looks down the camera, this suggests the only thing on her mind is her last relationship and by the camera focusing on her, positioned directly in the middle of the frame shows that the main spotlight on the music video is her, only.

Media Terminology

SOCIAL REALISM
Filmmakers who draw attention to everyday conditions

INTERTEXTUALITY
The shaping of texts' meanings by other texts n
Media is formed and shaped by all media before
e.g. author transforming/ borrowing another text

NARRATIVE
Media terms of story telling (organised for a meaningful story) connected events

DIEGESIS
Story telling by a narrator who summarises events in the plot and comments on the conversations, thoughts etc. of characters

IDEOLOGY
A world view, system of value, attitudes & beliefs held by individuals / groups or society to be true or important; shared by a culture or society about how they should function
View points

POSTMODERNISM
Looking at earlier style

OPPOSITIONAL READING
This is when the audience are in complete disagreement with the product's message or setting

MY JOURNEY

Here is my 60 second project, this is a video I have filmed and edited all about my journey within London. I used Polaroid by as the backing song as I felt it best reflected the videos; this is due to polaroid's and photos typically being a tourist occurrence especially places such as London - our capital.

Plan B - Ill Manors

            Plan B

Ill Manors

Ill Manors is a hip hop protest song by Benjamin Balance-Drew, known as Plan B.  This video includes raw footage from news reports and TV footage within the video – videos showing the famous 2011 London riots. These riots lasted from the 6th of August all the way to the 11th looting, arson and mass deployment of the police resulting in deaths. These riots began due to a police shooting of Mark Duggan which was what caused the initial triggering of riots in Tottenham – outskirts of London. Mark Duggan was a 29-year-old man who was shot due to supposedly planning an attack as well as he was holding a handgun additionally. BBC Reports saying many teenagers rioted because they “lack hope” and also “feel let down by society”

Click Here for BBC Article     

Point of View shot - Ill Manors

Within ill manors there are many different camera shots included in the one music video, one of which is sideways tracking. These are shots which follow Plan B along the side as he I talking.  Next, he also uses point of view angles; these are used as they show a woman filming a fight, these is effective within the video as it allows us as an audience to feel as if we are there in London ourselves watching what’s going in.Establishing shots are used in the scenes of the video, at the very beginning they do an establishing shot over London. Tis shot is very grey toned, overlooking from a high building, in the view you can see iconic London structures but they are blanked out y the greyness and fog/pollution of the city. This shows that even though they’re the same area and so close there is such a difference in many things such as society and upbringings. Close ups are used a lot, this is to consistently bring up the motif of intimidation, plan B is trying to explain stereotypes and how some fear due to this through lyrics such as “He’s got a hoodie on give him a hug. On second thoughts don’t you wanna get mugged” connotating people fear them linking to a closeup shot which are typically used as a way of frightening others. Lastly, another key shot repeated is the over the shoulder, this is used looking down at the riots below; giving a more personal connection as you are made to feel you are in the scenes providing greater attachment as a viewer.

Mise-en-scene is targeted a lot within this video, the setting of this is set in a car park, this setting influences the video heavily as the carpark isn’t clean, clear and fresh… it is mucky and dark therefore appearing to be within council apartments in the area of London.

Props such as flares are used, flares initially indicate danger. As soon as flares are seen people typically associate them with emergencies - flares are found most the time in emergency kits. This impacts the idea of Plan B's video as it shows we need to respond quick to the youth - to stop our stereotypes. Another interpretation of this would be that people fear youth following on the stereotypical slang word of 'chav' therefore associating them with crime and danger - hinting on rescuing. Additionally, their appearance through clothing and accessories is heavily concentrated on. Hoodies are constantly used, hoodies stereotypically conatate someone wants to be hidden/ undercover, this links to the previous lyrics about hoodies which have an underlining meaning about David Cameron's famous saying "hug a hoodie" - pitying the youth but at the same time softening the image of crime. Most teens within the video are also wearing gloves, this could be to suggest they want to hide nor don't want to be found...gloves typically link to covering up to stay warm or covering tracks. Tracksuits are also worn by majority of the members which similarly relate to the symbolism through gloves and hoods. Finally, their mouths are typically covered this could represent their voices are not heard in society this is shown through the lyrics of 'Who closed down the community centre? I killed time there, used to be a member. What will I do now until September?' This then showing society doesn't care for them and so is not willing to spend money there nor care what they want.

Video Footage from Playing B 'Playing With Fire'
video

Plan B uses the reoccurring motif of the andante 'chav', in his video he uses the meaning of; council house and violent. On Google the definition of chav is a 'young lower class person typified by bash and loutish behaviour'. In Plan B's videos he use alike lyrics targeting the violence, in this song 'Playing With Fire' he speaks about 'Little youth beating up his only friend...the gang doesn't care if he falls through the gaps. They're just happy that you fall for the trap'. Within his music is a frequent idea of violence shown in both these songs and many more. Likewise, ill manors speaks a whole by using the lyrics "were all drinkers drug takers" reflecting as a whole, everyone must and will take drugs and that anyone who does both is automatically titled as a 'chav'. This set of lyrics is very similar to one in Plan B's other Playing With Fire song as the first few lines of the first verse say 'today he tried to buy weed with his little mate'.

Editing is key amongst this video, ill manors is a very fast pace video. All shots only remain for a few seconds at a time each before changing to another scene, this creates a more tense atmosphere as it is as if you can't keep up with what going on in London. Furthermore, they have embedded raw footage from riots of London, this creates more realism of the video as we ca understand the clear link of the riots and Plan B's song. Lastly, all explosions fit with the non-diegetic sound track, each individual beats.

Plan B's Ted Talk included many key messages within this talk. He frequently speaks upon the topic of disadvantaged youth and highlights how society responds and hope he personally thinks they should respond.

Here is a screenshot of a emotional message he showed throughout his talk. This represents the disregard for youth and how they are left to feel worthless in the society and  the generations we live in to this day.

Editing Using Premiere Pro

Hoverboard Adventures

The task I was given was to edit a short film using Adobe Premiere Pro, within this I used the backing track 'Oops upside your head' by The Gap Band in 1979 . My media teacher helped initially by providing us with the directors videos of the hover boarding trip as well as the set audio. This was to demonstrate different cuts and transitions within editing and putting clips together in some sort of cohesive style so they all blend together without any jumpy harsh sections.

I enjoyed editing the video together, using different transitions and effective cuts to blend them together. I included ones like fade on the video and audio names Exponential Fade , I once again used a video transition called Iris Diamond, to convert from one adventurous scene to another. Cube spin, additive Dissolve and Film Dissolve. 
The thing I found the most difficult was ensuring there was no abrupt jump cuts between the two shots on either side, it also was important for me to make sure the directors scenes fitted in time and relation with the beats. Something I found easy was inserting the scenes into the video, this is because I was previously shown ow to eating that it was simple to convert them from a. folder upon my desktop to Adobe Premiere Pro.
For my work I did many short shots and shorter sections of scenes, this is to in crease the tension of action, by changing from one to another enticing the audience as there are always fresh new shots.
I feel something that was successful in my work was the use of transitions  I used multiple ones throughout out the video. 
Additionally, I included some in my audio at the end to fade the song out and lastly, at the very start to fade my title into the first scene. On the other hand, to improve my work I could try insert some diegetic sound, this is due to this video was solely non-diegetic sound with the backing track. I feel diegetic sound from the scenes would make the video seem more realistic an add to the excitement of the hoverboarding adventures. 

Media Language - Use of a camera

Media Language is how the media communicates meanings through; form, codes, conventions and techniques.

Basic Camera Shots:

• Establishing Shot/ Extreme Long Shot (ELS)
• Long Shot
• Mid Shot
• Two Shot
• Close Up
• Point of View
• Extreme Close Up

Basic Camera Movement:

• Tracking (In/ Out)
• Sideways Tracking (Crabbing)
• Tilt (Up/Down)
• Zoom
• Arc
• Crane
• Panning (left to right/ right to left, staying in the same place)

Basic Camera Angle

• Over the Shoulder
• High Angle
• Low Angle

Establishing Shot/ Extreme Long Shot

This is known as an establishing shot/ ELS as it is used to set the scene, it is used to introduce a setting so as an audience we have a greater understanding of the story. ELS can help create the atmosphere, such as an eerie setting will further influence the rest of the film to be presented this way.

Long Shot

A long shot is used to provide the audience with more detail about the person typically and their relationship and positioning within their settings. For example, it would help show where someone is within a building and help connect them further to a storyline.

Mid Shot

A mid shot are photographs/ videos taken from the waist upwards, it focuses on the subject and are used to closely reveal a little more detail of the surroundings. These help convey a characters emotions in further depth.

Two Shot

Two shots include simply two characters, they reflect the communication between the two individuals; they involve a subjects head to knees. These specific shots reflect the exchange and show their body language.

Close Up

Close ups are used a lot for zooming in and emphasising a characters emotions, the close up allow greater understanding of a subjects reaction to an event etc. These can be used to build tension due to the in-depth detail.

Point of View

Point of View are taken as if from the subjects eyes themselves, it reflects exactly what they can see. It is used to focus on a specific object, by doing so it might create more impact. This positioning is frequently used when a character might be preforming such action such as reading a letter, this example is regularly used in films.

Extreme Close Up

These pictures show the most detail, these will typically be used in dramatic scenes. This is due to there would be no other reason to get this close to show generalised emotions, unless for effect for things such as intensity. You as an audience feel you are I the mind of the character, the audience only focus on the subjects expressions no other background details.

Tracking

A tracking view is either: track in (moving forwards) or track out (backwards). Both of this give added effect this is as a track in show further detail and expressions as you are becoming closer to the subject. Whereas, tracking out reveal more detail but in an opposing way as they go further back they reveal more of the scene.

Sideways Tracking

Sideways tracking is alike tracking, however, for this a "crab" movement is involved. The camera moves sideways following the moving subject rather than head on.

Tilt

For this the focus on a stationary set up but move the camera, this creates mystery as you only see certain areas of the character at once; not all areas are shown at once meaning mystery is shown.

Arc

For this the camera is moved surrounding the subject, it is a curved action. The movement is similar to tracking as it is the camera following the subjects actions although this shot follows a certain structure.

Crane

This is style of capturing is featuring the use of a camera connected/ attached to a crane. These allow te audience to see the whole setting and view the action on a larger scale allowing vertical and horizontal movement; therefore they have a greater viewing and understanding of what is happening.

Panning

These are taken from a fixed position, turning to capture a wide viewing. This is typically used to replicate the sense of someone moving their head from right to left - or vise versa.

Over the Shoulder

Off the shoulder shots are used in a similar way to Point of View shots. However, these shots capture the corner of the subjects to show the positioning of them and their viewing. This gives us as an audience more of an insight to what is being seen if you was the character

High Angle

High Angles are taken from above, this then makes the photo/ video taker seem more powerful. The characters and point of focus are typically engulfed with the surroundings making them appear insignificant and weak, most specifically vulnerable.

Low Angle

A low angle emphasises someone's power, they are used to make a character seem taller. This therefore makes them appear more strong and powerful as it is as if they are looking down upon everyone.

The Media and Me

The media plays a huge impact on my daily life, through everyday actions without even realising its impact.

Music Videos

Music videos were initially set up for promotional purposes, music videos promote the artist and their individual image yet also promotes their music and style. In my opinion I believe music videos have become less and less viewed as time has gone by. Multiple streaming sites such as Spotify and Apple Music ( which are the main ones) have taken over the need for music videos as using these apps you can easily listen to the music and there is no need nor purpose of the additional videos.

These video can additionally be used for the use of political views to help persuade and influence other choices by making one option seem more appealing then the competition.

Additionally, music videos can be made in order to raise awareness of certain subjects which can be difficult. One of which is "Frozen" by Joyner Lucas, this music video helps promote safe driving, boosting peoples awareness whilst at the wheel. They achieved this by using very emotional car accident scenes including multiple people in agony due to scenarios such as; drink driving, speeding and texting and driving and the devastating, painful potential outcomes. 

Joyner Lucas focuses his music videos enlighten issues but present the outcomes of people making the wrong choices; yet shows this from multiple perspectives. Another heartfelt video of his was to "I'm Sorry" this is a hard-hitting video focusing on suicide; from the perspective of whom committed suicide and also the loved ones who are left behind. At the end of this campaign video he lays the hard truth that 'one person commits suicide every 16.2 minutes' - that's 88 suicides in 24hrs, highlighting the attention needed to be brought on these difficult times.

There is a website called VEVO which is specifically designed for artists to publish their videos for VEVO's official website with hundreds of thousands of artists videos, although the official website is rarely used as people tend to watch music videos on YouTube, including myself.

Newspapers

Personally, I don't have a strong connection with this style of media. Newspapers are not as frequently used anymore and over the years have been rapidly being less heard of and read, some newspapers companies have even got to the extents of removing their style of print media and converting to a more modern style of solely using the internet to broadcast their news... such as 'the Independent'    

  

CLICK HERE 

to read the independent's own article all about the moving to a digital future.

Within my family the newspaper isn't a prominent aspect in our lives. I don't class the newspapers as very important to me at all in my daily life as I am aware I can get the news I need online. If there is a certain heading which interests me I will pick it up and read it briefly if the newspaper is lying at home, otherwise it is very rare I will ever turn the page. 

Such apps and TV Programmes such as Sky News and BBC News broadcast their stories within minutes of an event happening meaning as a society we can get the news in the moment and all the information we want as soon as possible. Nowadays we don't have to wait as the clock counts down, waiting for the next day newspaper to come out to find out about the recent event. 

Newspapers frequently respond on huge political events, one of major ones in current years awas Brexit, many, many, many,  newspaper published their political views trying to push their audience to follow what them as a brand wanted the outcome to present. Here is an example of  'the Suns' headlines during the votes.

The newspapers purposely draw your attention to the 'Leave' to try convince their readers to vote in that certain way. This clearly would heavily influence many to vote this way, as they would assume it is the right thing to do... especially if they are already confused as to what to vote for. However, from my own perspective I don't feel heavily influenced buy this style of media currently at this stage of my life. 

Video Games

From Rollercoaster Tycoon, revolving around creating your own amusement park in a huge virtual world... all the way to GTA. GTA is a viral game which I believe personally promotes the wrong message it is known for being a theft game presenting illegal action yet also abuse. Majority of  video games have age restrictions to play due to content, this is as they can normalise certain thing.

Video games can lead to very unhealthy lifestyles though, these games are designed to be addictive so more and more people play, more and more often. This can damage things such as social lives and also personal appearance. 

The relationship between myself and video games used to be more frequent, this is as when I was younger there were many easily identifiable games I used to play, such as; Cooking Mamma, Wii Sports, Just Dance and Sonic & Mario Kart games. I never tend to play console games anymore, I will only play them with family, such as family games of FIFA.

Magazines

Magazines are something I enjoy reading and seeing. Admittedly last year I hadn't read as many but previously I enjoy reading fashion magazines and still do, previously I subscribed to ELLE magazines as it was something I enjoyed reading however, due to the ever extending technology I get any fashion inspiration and news now online and on their websites. However, I do still personally much prefer the paper versions as it feels more intriguing, genuine and more special to read. 

I do feel magazines have a huge influence on society as they create stereotypes, for example I feel the idea of beauty, what we see today, and the definition of this has solely been created by the media. As a young generation we see magazines which are faced with perfect models... with perfect everything and then we set our minds on aspiring to be like them. Questioning why we aren't. Questioning how we can be. 

Magazines have significantly influenced social media in general, making people only post the perfect side of their life, the first fashion magazine was published In 1867 November meaning the idea and concept have been being pressure on us all from an early stage. Even me, have to admit when you see such a sleek, perfect and idolised image you do naturally question. How. How and why you don't look like that. it can be both a positive and negative impact, sometimes the magazines can comfort you and make you feel better about yourself yet on the other hand, they can make you feel insecure within yourself

The Internet

Countries such as North Korea don't experience the whirlwind we know as the internet, they have strict restriction on the web.

The internet most defiantly has to be my most frequently used media out of them all! The internet comes in many different styles, however my most used has to be Social Media, this consisting of apps such as; Instagram, Facebook, Snapchat and thousands more. The aim of websites/apps like these simply show the perfect side of life, only posting the ideal perfect side of life and ourselves. Rarely hiding our own insecurities.

My generation knows no life without internet. The internet was invented in the late 1960's, being from the 2000's it sounds bizarre, the world without internet access. Things we take for granted weren't even available, you couldn't simply type into google your questions nor text someone over snapchat. It sounds ironic... a phone, which is rarely used to phone, calls are 'something of the past'. Below are the stats of the decline in using for calls ( taken from 'the telegraph' report).

Whenever I have a query I simply google it, I use the internet a lot for research, though never think anything of it as its simply second nature. Likewise, entertainment is a huge aspect of the internet. Netflix, NOWTV, Amazon Prime Video, holding hundreds of films that you can watch whenever you feel like it and whatever one you want. Additionally catch up programmes like ITV, BBC iPlayer, Channel 4. From my own perspective it is very rare I ever watch tv at its scheduled timings; I simply type it into the catch-up apps and watch then. Entertainment has turned significantly digital typically when bored most people turn to the internet, scrolling further ad further down your Instagram feed then changing to Snapchat then back to Instagram. It is a cycle that many turn to when bored in the hope something new and interesting appears - online.

Online shopping is something I use the internet for, very, very often. Many shops such as 'prettylittlething' simply just work online without physical stores which shows how significant the online shopping industry is. 

Overall, I feel the internet has a heavy influence on us which all contribute to the wider effect on society. Both in a positive way yet I think it does more bad than good, the way it is currently, though I believe I will still continue to forever use it due to the addiction.

Radio

I frequently associate the radio as quick news, personally I feel it is a place that I would turn to as a last resort for news. I enjoy having the radio on in the car, however, it isn’t a thing I think too much about. I more regularly listen to the radio and just pay attention to the music, constantly switching through stations until I find a song I like playing. The radio is a quicker option as it is instant, rather than finding personal songs on streaming sites. 

The radio was constantly playing at work (Heart) , I feel the radio can be motivating and therefore act in a positive way. However, similarly to all media’s can be forced in a negative aspect. Radio can be similarly to newspapers in the aspect of pushing their own views on their viewers and audience. 

A clear time I have related to the radio was throughout exam period, this was because it was an easy alternate for music as it chooses the songs and plays them for you, therefore meaning I don’t have to worry about getting distracted picking and choosing a song. Additionally, they frequently talked about GCSE’s which obviously affected me at that time and so updated me on news regarding it. 

Advertising

Advertising is a very strategical thing, the way we are targeted as an audience and influenced is very calculated. Many adverts stick in your head as they are memorable… deliberately, such as;

1. Ellie Goulding - Pantene - boxing ring, to show strong hair

2. Mo Farah - Quorn - to represent an athlete, eating healthy

3. Georgia Toff - Dermalogica - due to Georgia Toff's previous experience with her skin, shows how the brand cleared it up

Additionally, after 9pm, they stop all adverts that relate to young children; this Is because it is a waste of advertising time as they know majority of young kids will be in bed this time meaning the adverts will not preform their main role in persuading people to buy products. Therefore adverts for kids toy shops etc will no longer being aired. Secondly, they always make TV adverts relevant to the shows in use, for example they use a thing called placement meaning they use what you previously search and show adverts that relate similarly to your previous history; this then increases the likelihood of you making a purchase.

Adverts typically can revolve around class, even though there isn't as such a divide in society as there has previously been, adverts are still presented this way. For example, Rolls-Royce and Bentleys don't tend to advertise, they create adverts for their new cars, although, they don't air on TV as said on ( www.quora.com ) they 

' focus on much more targeted media specifically addressed to high net worth individuals' 

implying these brands work closely to specific audiences and targeting fewer but more direct than targeting a wider audience, as clearly more people cant afford a Rolls-Royce etc over the percentage who can.

Companies spend a lot of time perfecting their adverts to convince their audience their products are the best of the best. One brands advert who always sticks in my head & makes me want to buy their products is most defiantly Apple. Their adverts are always very modern and eye-catching. However, my favourite adverts above all are Christmas one - more specifically the annual famous John Lewis ones.

Film & Television

Films are something I watch regularly, my style of film varies; however my favourite category is action. With action films there is always a worry on the influence it may have on society, such as in some films it seems to be constant aggression and fighting. A clear example of this are the series of James Bond films, the repetitive images and scenes of guns can heavily influence people especially younger views, in some cases normalise such brutal aggression.

On the other hand, equally there ae many heart-felt, uplifting, inspiring films which influence society in the complete opposite direction. One film I really liked was ' soul surfer '  it was an inspiring film about a teenage surfer, who was attacked by a shark, but shows how she perseveres and doesn't let that stop her from doing what she loves... becoming a world champion.

Television is similar to this, the amount of negative influencing shows which are aired can have a similar impact. BBC's Bodyguard is a series which follows a storyline all about terror attacks in the UK. This is an upsetting topic, although the series shows realistic issues us as a country face as it is directed within London. It allows us to see a side we rarely see of politics and protection, therefore can be slightly linked to educational television.

Learning New Skills

I can type in my blog.

I can add an image to my blog.

I can add a video from YouTube by embedding it in my blog.

I can add a hyperlink from my blog.

CLICK HERE to take you directly to BBC's Media Centre home page.

Media Studies Induction Task

The media is a short phrase that describes a lot. The media comes in forms such as TV, from Jeremy Kyle to Geordie Shore and all the way to a football match, though these are completely different styles they are all still media. Magazines to newspaper and the most commonly associated with the term media… social media. Consisting of things such as Instagram, Snapchat and Facebook. Solely WhatsApp has 600 million users on their last count, emphasizing the significance of the many varieties of media. Others. Less popular are shown as in April 2015 it was reported the sales of newspapers fell vastly by half a million in just one year.

The media are fast to respond to any news or significant event within a heartbreak, this can be shown from the recent world cup numerous times. One of which, BBC Sports reported ‘the media branded Spain “stupid” and “negligent’ this quickly represents the impact the media have as even a websites themselves have the control to speak out about it- acknowledging it. Due to a few reports an entire country is labelled with 2 specific words. Also at recent events the whole of the media blew up at the relevance of Love Island once again at the relationship based ‘game show’ of which the aim is to couple up and hopefully leave the villa together and continue their journey on the outside. This show is functioned and ran by the media. As they enter, majority obtained a regular 9-5 job and have typically never been in the press or media before. After exiting, many have or near enough millions of followers on Instagram alone- for many it was only a few hundred before entering… if that. Mainly all make a living out of the journey now by creating a career of the media attention, by working alongside brands, advertisements and sponsorships as their main source of income.

Many underestimate the impact the impact the media has upon the globe let alone one specific generation. However, from facts and personal experience we can see the media attacks the youth more harshly. The media can be endearing, complex but undoubtfully interesting. The media can be seen as such a major positive, which it is, especially to the youth. It allows many to express opinions which they haven’t had the option to spread before. Media allows people to interact with new people and breaks the ice before face to face communication, it acts as an initial guard which many people like. Although, one major issue is the outburst of the stereotypical idea of perfection and a huge issue of the media defining the word ‘beautiful’. Due to numerous Medias young people have been to initially see a checklist to be considered and consider themselves as beautiful! People are made to desired an undesirable life; made to feel worthless if they don’t compare this. Desiring impossible images. 

The media can help with socializing and communicating as spoken about above. However, too much use makes people rely heavily on it and allows it to control their lives. On a day to day basis feeling controlled by all different types of the media. A lot of media is unfiltered and so can spread many views; too much media meaning too many views… this could lead to extremist views as it manipulates the mind. 

Media was still very relevant in the past, it may not be the same types but it was still strong. Many people these days wait around for emails and texts, whereas going back years ago many communicated with letters and more verbal communication. Roughly in ‘1995/96 70 million letters were posted daily in the UK’ showing the once strong use also in 2010 Royal Mail posted the average daily postbag fell to 68 million down from 84 million in 2005. This reflects the decrease of types as years go by. Signs on billboards used to be handwritten and now most advertising is posted online. Media will forever change and expand, in my personal opinion I feel there is no predicting the future of it as new technology is always developing everyday… therefore showing there is no way to predict.