The media is a short phrase that describes a lot. The media comes in forms such as TV, from Jeremy Kyle to Geordie Shore and all the way to a football match, though these are completely different styles they are all still media. Magazines to newspaper and the most commonly associated with the term media… social media. Consisting of things such as Instagram, Snapchat and Facebook. Solely WhatsApp has 600 million users on their last count, emphasizing the significance of the many varieties of media. Others. Less popular are shown as in April 2015 it was reported the sales of newspapers fell vastly by half a million in just one year.
The media are fast to respond to any news or significant event within a heartbreak, this can be shown from the recent world cup numerous times. One of which, BBC Sports reported ‘the media branded Spain “stupid” and “negligent’ this quickly represents the impact the media have as even a websites themselves have the control to speak out about it- acknowledging it. Due to a few reports an entire country is labelled with 2 specific words. Also at recent events the whole of the media blew up at the relevance of Love Island once again at the relationship based ‘game show’ of which the aim is to couple up and hopefully leave the villa together and continue their journey on the outside. This show is functioned and ran by the media. As they enter, majority obtained a regular 9-5 job and have typically never been in the press or media before. After exiting, many have or near enough millions of followers on Instagram alone- for many it was only a few hundred before entering… if that. Mainly all make a living out of the journey now by creating a career of the media attention, by working alongside brands, advertisements and sponsorships as their main source of income.
Many underestimate the impact the impact the media has upon the globe let alone one specific generation. However, from facts and personal experience we can see the media attacks the youth more harshly. The media can be endearing, complex but undoubtfully interesting. The media can be seen as such a major positive, which it is, especially to the youth. It allows many to express opinions which they haven’t had the option to spread before. Media allows people to interact with new people and breaks the ice before face to face communication, it acts as an initial guard which many people like. Although, one major issue is the outburst of the stereotypical idea of perfection and a huge issue of the media defining the word ‘beautiful’. Due to numerous Medias young people have been to initially see a checklist to be considered and consider themselves as beautiful! People are made to desired an undesirable life; made to feel worthless if they don’t compare this. Desiring impossible images.
The media can help with socializing and communicating as spoken about above. However, too much use makes people rely heavily on it and allows it to control their lives. On a day to day basis feeling controlled by all different types of the media. A lot of media is unfiltered and so can spread many views; too much media meaning too many views… this could lead to extremist views as it manipulates the mind.
Media was still very relevant in the past, it may not be the same types but it was still strong. Many people these days wait around for emails and texts, whereas going back years ago many communicated with letters and more verbal communication. Roughly in ‘1995/96 70 million letters were posted daily in the UK’ showing the once strong use also in 2010 Royal Mail posted the average daily postbag fell to 68 million down from 84 million in 2005. This reflects the decrease of types as years go by. Signs on billboards used to be handwritten and now most advertising is posted online. Media will forever change and expand, in my personal opinion I feel there is no predicting the future of it as new technology is always developing everyday… therefore showing there is no way to predict.
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